CEO Spotlight: Julie Cheetham of Travalyst

Julie Cheetham, CEO of Travalyst for six months, spoke at Phocuswright Europe 2026 about the evolution of travel sustainability. Despite global conflict and economic pressure, C-suite commitment is increasing. Travalyst's Travel Impact Model has been shown in over 160 billion searches, and it updated accommodation certifications to align with the EU's Empowering Consumers for the Green Transition Directive.