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Addressing the L2B Ratio Explosion
1reports1reporting sources2026-07-09Update
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Rising search costs could impact airline pricing and distribution efficiency, requiring innovative solutions.
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7月9日
- PhocusWire All NewsAddressing the L2B Ratio Explosion
AI is reshaping travel search, causing the look-to-book (L2B) ratio to explode. OAG data shows early online booking required 100-200 searches per ticket, now closer to 10,000-20,000, and potentially 200,000 in the future. This raises serving costs and threatens pricing infrastructure. Solutions discussed include caching, intelligence layers, and indicative pricing.