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Alibaba becomes UEFA partner for men's club competitions and EURO 2028

1reports1reporting sources2026-05-29Update

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Alibaba's partnership with UEFA demonstrates the application of AI and cloud computing in sports tourism, potentially impacting future event-related travel and business activities.

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5月29日
  1. Alibaba Group News
    Alibaba Becomes UEFA's Official AI, Cloud, and E-commerce Partner

    Alibaba Group announced a multi-year partnership with UEFA and UC3, becoming the official and exclusive AI, Cloud Computing Services, and E-commerce partner for the UEFA Champions League, Europa League, and Conference League from 2027/28 to 2032/33, and UEFA EURO 2028. The partnership will deploy Alibaba Cloud and Qwen AI to enhance fan experiences and content management.