Skip to content
中文Subscribe
Hot events历史事件

Independent hotel reliance on OTAs increased in 2025

1reports1reporting sources2026-03-25Update

先了解这件事

AI 综述

For independent hotels, rising OTA reliance increases acquisition costs and reduces demand control. Business travelers may face higher rates or fewer direct booking perks. Hotels should focus on AI and direct channels to balance distribution costs and enhance customer relationships.

AI 根据报道生成

报道时间线

沿着报道，了解事件的不同侧面。

3月25日
  1. PhocusWire All News
    Independent hotel reliance on OTAs increased in 2025

    Cloudbeds' State of Independent Hotels study shows OTA share for independent hotels rose to 63.4% in 2025, up from 61.3% in 2024. North America saw the largest increase, up 3.3 percentage points to 52.7%. While RevPAR grew 19% since 2019, acquisition costs rose 25%, outpacing revenue growth. The study also found OTA cancellation rates near 22%, compared to 10.6% for direct bookings.