Survey says 91% of hotel groups have deployed AI, only 13% achieve measurable ROI
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On October 23, 2026, dailypoint cited data from the h2c Global AI Study 2026 to launch an AI Readiness Check self-assessment tool for hotel operators. The study shows that 91% of surveyed hotel chains have deployed AI tools, but only 13% report achieving measurable return on investment; only 42% of hotel organizations have a centralized guest profile database, 69% still rely on manual collection or organization of guest preferences, and only 19% use automated AI to extract preference signals.
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- Hospitality Technologydailypoint cites h2c data: 91% of hotel chains have deployed AI, only 13% achieve measurable positive returns
dailypoint, citing data from the h2c Global AI Study 2026, has launched an AI Readiness Check self-assessment tool for hotel operators. The study shows that 91% of surveyed hotel chains have deployed AI tools, but only 13% report achieving measurable return on investment; only 42% of hotel organizations have a centralized guest profile database, 69% still rely on manual collection or organization of guest preferences, and only 19% use automated AI to extract preference signals.