Agoda releases 2027 Asia Travel Pulse report
先了解这件事
On November 4, 2026, Agoda released the 2027 Asia Travel Trends report (also called the 2027 Asia Travel Pulse report), with a survey covering 11 Asian markets and 3,395 respondents. The report says 53% of Asian travelers have used AI to plan trips, up from 33% last year; among them, Vietnam rose from 30% to 63%, and Japan from 20% to 48%. 38% of respondents plan to focus on outbound travel in 2027, up from 24% last year; 57% still prefer to book hotels themselves rather than hand it to an AI agent. The same report also shows 61% of surveyed Asian travelers are willing to book an entire trip on a single platform; local payment methods (33%) and customer service in their native language (21%) are the most important factors affecting the localized experience, with Malaysia, Indonesia and the Philippines valuing local payment most, and South Korea and Japan placing more importance on native-language support. Agoda says it currently supports nearly 100 alternative payment methods and 39 languages.
AI 根据报道生成 · 1 天前更新
报道时间线
沿着报道，了解事件的不同侧面。
- Agoda NewsroomAgoda 2027 Asia Travel Trends Report: More Than Half of Asian Travelers Use AI to Plan Trips
Agoda released its 2027 Asia Travel Trends Report: 53% of Asian travelers have used AI to plan trips, up from 33% last year, with Vietnam rising from 30% to 63% and Japan from 20% to 48%. 38% of respondents plan to focus on outbound travel in 2027, up from 24% last year; 57% still prefer to book hotels themselves rather than hand it to AI agents. The report is based on a survey of 3,395 respondents across 11 Asian markets.
- Agoda NewsroomAgoda 2027 Asia Travel Pulse Report: 61% of Asian travelers willing to book an entire trip on one platform
Agoda released the 2027 Asia Travel Pulse Report; 61% of surveyed Asian travelers said they are willing to book an entire trip on one platform. Local payment methods (33%) and native-language customer service (21%) are the most important factors affecting the localized experience; Malaysia, Indonesia and the Philippines value local payment most, while South Korea and Japan place more importance on native-language support. Agoda currently supports nearly 100 alternative payment methods and 39 languages.
本事件热度走势
Current popularity3·Comparable range peak6（11月5日 02:00）·Comparable range change over the past 24 hours -51%
Trends only compare the same entities continuously and completely observed, so the scope may be smaller than current popularity statistics. Move the pointer or click the chart to view hourly popularity; keyboard users can use the left and right arrow keys to switch.