National Standard 'Travel Agency Senior Tourism Service Requirements' Takes Effect August 1
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A report dated October 19, 2026 shows that the national standard 'Travel Agency Senior Tourism Service Requirements' has been in effect since August 1 of this year. The report, citing data from the National Committee on Aging, states that the number of silver-haired tourists has accounted for more than 20% of the country's total number of tourists, and that localities are meeting this demand through slow-paced itineraries, health and wellness residential tourism products, and age-friendly service renovations. Among them, Qingdao has introduced 47 cultural and tourism services, and Shaanxi provides a subsidy of 30 to 50 yuan per person per day to seniors aged 60 and above for cross-county residential tourism.
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- China Tourism NewsHelping silver-haired tourists better embrace "poetry and distant places"
Data from the National Committee on Aging show that silver-haired tourists already account for more than 20% of total tourist numbers nationwide, and localities are responding to this demand through slower-paced itineraries, health-and-wellness long-stay products, and age-friendly service renovations. The national standard "Requirements for Travel Agency Services for Elderly Tourists" has been in effect since August 1 of this year; Qingdao has launched 47 cultural and tourism services, and Shaanxi provides a subsidy of 30 to 50 yuan per person per day for cross-county long-stay travel by people aged 60 and above.