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J.D. Power: Guest Rooms Lift Third-Party Hotel Satisfaction
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Hotel management companies must balance room upgrades with common area investments to boost overall satisfaction.
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9月2日
- Business Travel NewsJ.D. Power: Guest Rooms Lift Third-Party Hotel Satisfaction
J.D. Power's 2026 North America Third-Party Hotel Management Guest Satisfaction Benchmark shows average satisfaction rose to 696 from 682 last year (out of 1000). Guest room improvements drove gains, but common area perceptions remain low: only 43% of guests found them inviting, 48% modern. Cost pressures led some owners to delay renovations. Columbia Sussex led with 739.