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JTB and Partners Establish Sports Hospitality Promotion Council

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Highlights new developments in Japan's sports tourism and hospitality, offering opportunities for business travel and MICE.

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9月1日
  1. JTB Group Newsroom
    JTB and Partners Establish Sports Hospitality Promotion Council

    JTB, Kinki Nippon Tourist, Tobu Top Tours, and Pia have jointly established the Sports Hospitality Promotion Council (SHPC) to maximize the social and economic value of sports. The council will hold its first study tour during the 20th Asian Games in Nagoya in October 2026.