The 13th China Tourism Industry Development Annual Conference Held in Shiyan
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On October 18, 2026, the 13th China Tourism Industry Development Annual Conference was held at Wudang Mountain in Shiyan City, Hubei Province, under the theme "Gather Strength · Renew · Open a New Chapter." At the conference site, the "2026 China Tourism Industry Influence Report" was released, and the "2026 China Tourism Industry Influence Cases" were announced, covering eight categories of typical cases including tourism promoting consumption upgrading and benefiting the people, and digital-intelligent empowerment of cultural tourism industry development. This annual conference was guided by the Industry Development Department of the Ministry of Culture and Tourism, and hosted by China Tourism Publishing and Media Group, the Hubei Provincial Department of Culture and Tourism, and the Shiyan Municipal People's Government, with more than 260 participants. Subsequent reports stated that the annual conference focused on topics such as deep integration of culture and tourism during the "15th Five-Year Plan" period, integration of culture, tourism, sports and commerce, inbound tourism, county-level tourism and the nighttime economy; Ctrip data showed that in the second quarter of this year, the platform's exhibition and performance business grew by 80% year on year, and more than one-third of tourists would stay an extra day at the destination because of a concert or marathon. The latest report stated that this annual conference was held in Hubei for the first time, and the "2026 China Tourism Industry Influence Cases" released at the conference selected 100 typical cases from more than 700 applications, with two Shiyan cases included; Jiang Yiyi of Beijing Sport University proposed a three-layer logic for sports IP empowering cultural tourism, namely being seen, being loved, and being monetizable, and suggested that Shiyan deepen the IP core, smooth the transformation mechanism, strengthen the industrial ecosystem, and adhere to long-term operation.
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- Pinchain TourismChina Tourism Industry Development Annual Conference: Sports Events Become a Super Traffic Gateway
The 13th China Tourism Industry Development Annual Conference was held on October 18 at Wudang Mountain in Shiyan, marking its first time in Hubei. At the conference, the "2026 China Tourism Industry Influence Cases" were released, with 100 typical cases selected from more than 700 submitted cases; two cases from Shiyan were selected. Jiang Yiyi of Beijing Sport University proposed a three-tier logic for sports IP empowering cultural tourism: being seen, being loved, and being monetizable, and suggested that Shiyan deepen IP core content, smooth transformation mechanisms, strengthen the industrial ecosystem, and adhere to long-term operations.
- China Tourism NewsThe 13th China Tourism Industry Development Annual Conference Held in Wudang Mountains, Shiyan
On October 18, the 13th China Tourism Industry Development Annual Conference was held in Wudang Mountains, Shiyan City, under the theme "Gathering Strength · Renewal · Opening Up," guided by the Industry Development Department of the Ministry of Culture and Tourism, and hosted by China Tourism Publishing and Media Group, the Hubei Provincial Department of Culture and Tourism, and the Shiyan Municipal Government. The annual conference focused on topics including deep integration of culture and tourism during the "15th Five-Year Plan" period, integration of culture, tourism, sports, and commerce, inbound tourism, county-level tourism, and the nighttime economy. Ctrip data shows that in the second quarter of this year, the platform's exhibition and performance business grew 80% year-on-year, and more than one-third of tourists will stay an extra day at the destination because of a concert or marathon.
- China Tourism NewsThe 13th China Tourism Industry Development Annual Conference Held in Shiyan, Hubei
On October 18, the 13th China Tourism Industry Development Annual Conference was held at Wudang Mountain in Shiyan City, Hubei Province, under the theme "Gathering Strength · Renewal · Opening Up." At the conference site, the "2026 China Tourism Industry Influence Report" was released, and the "2026 China Tourism Industry Influence Cases" were announced, covering eight categories of typical cases including tourism promoting consumption upgrading and benefiting the people, and digital-intelligent empowerment of cultural and tourism industry development. This annual conference was guided by the Industry Development Department of the Ministry of Culture and Tourism, and hosted by China Tourism Publishing and Media Group, the Hubei Provincial Department of Culture and Tourism, and the Shiyan Municipal People's Government, with more than 260 people participating.