China Tourism Academy Releases 2026 Cultural Tourism Scenario Innovation Report
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The report provides an authoritative assessment of scenario innovation trends for cultural tourism companies, destination management organizations, and investors, helping identify investment and operational opportunities in the shift from resource display to experience supply.
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- China Tourism NewsChina Tourism Academy Releases 2026 Cultural Tourism Scenario Innovation Report
On September 14, the China Tourism Academy released the report 'Toward High Quality: 2026 Cultural Tourism Scenario Innovation Development Report' in Cangzhou, Hebei, systematically reviewing the current state and trends of cultural tourism scenarios nationwide and using Hebei as a sample to analyze the foundations, market characteristics, and improvement measures for scenario innovation. The report notes that national cultural tourism scenarios are shifting from single scenic spots to full-area coverage, from shallow sightseeing to deep immersion, from isolated advances to business-format integration, and from resource endowment to scenario innovation, while facing issues such as content h…