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Booking.com Survey: US Travelers Prioritize Travel Spending

1reports1reporting sources2026-08-28Update

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The survey reveals US travelers' preferences for travel spending, offering insights for pricing and marketing strategies. Business travelers may value experience over lowest price.

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8月28日
  1. Booking.com Newsroom
    Booking.com Survey: US Travelers Prioritize Trips Over Other Expenses

    Booking.com released research showing 68% of US travelers are willing to make financial sacrifices for travel, and 88% say the trip was worth it. The survey finds travelers value experiences over lowest price, with 90% saying avoiding hassles is important. 48% have taken on extra work to afford a trip, and 39% have charged a trip without knowing how they'd pay it off.