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Amadeus report: strong demand for travel protection, bundling boosts purchase rates
1reports1reporting sources2026-06-17Update
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Travel protection demand trends influence OTA and TMC product design; bundling and personalization are key to revenue.
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6月17日
- Amadeus NewsroomAmadeus report: strong demand for travel protection, bundling boosts purchase rates
Amadeus released 'The New Rules of Travel Protection' report, surveying 3,000 travelers. 74% of global travelers purchase protection at least once a year, and 58% consider it essential for all trips. Bundling increases purchase rates from 43% to 58%. Travelers prefer coverage tailored to specific trips, such as medical, cancellation, luggage delay.