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What Big OTAs Are Betting On: AI and Experiences as the Next Frontier
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OTAs are integrating AI into operations while betting on experience bundling and B2B to stay competitive.
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9月2日
- Web in TravelWhat Big OTAs Are Betting On: AI and Experiences as the Next Frontier
At a WiT panel, executives from Booking.com, Expedia, Trip.com, and Webjet discussed AI's role in OTAs. Expedia's AI-drafted responses are accepted over 75% of the time; Trip.com's AI Trip Planner handles about 18% of itinerary planning. OTAs collectively process nearly half a trillion USD in transactions annually. AI excels in discovery, but trust remains crucial for transactions. Experience bundling shows potential, e.g., Trip.com sold ~20,000 hotel+concert packages in Hong Kong.