Controversy over the Rejuvenation of Red Tourism and the Development of Long March IP
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In the first half of 2026, a Tongcheng Travel report showed that search popularity for "red tourism" products rose more than 130% year on year, with users aged 18 to 35 accounting for more than 50%. Follow-up reports further provided data for the same period: the share of orders from tourists aged 18 to 35 booking tickets to red tourism scenic areas exceeded 50%, ticket booking popularity for scenic areas rose 86% year on year, and booking popularity for tourism routes rose 48% year on year. Since its opening, Guizhou's "Red Ribbon" project has cumulatively staged more than 27,000 performances and received more than 2.7 million visitors. A report on October 22, 2026 pointed out that some projects compress revolutionary narratives into check-in task chains, and that more than 70% of orders in the study-tour market still come from collective school procurement; Lü Ning proposed two red lines concerning immersion and dissolution: whether the bottom line of historical fact has been tampered with, and whether the value orientation helps audiences understand history. Follow-up reports state that new experiences such as live-action tasks, promenade performances, and night tours have become highlights of the red tourism market.
AI 根据报道生成 · 11 天前更新
事件进展
- 10月26日 08:00 · 1reports上半年红色旅游产品搜索热度同比增长超130%Pinchain Tourism：Accounting for over 50%, young people are becoming the main force of red tourism
- 10月22日 08:00 · 1reports红色旅游消费趋势与长征IP开发分析Pinchain Tourism：First '15th Five-Year Plan' Red Tourism Test Paper: Don't Let the Long March IP Become a Traffic Tool
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- Pinchain TourismAccounting for over 50%, young people are becoming the main force of red tourism
In the first half of this year, orders from tourists aged 18 to 35 booking tickets to red tourism scenic areas accounted for over 50%, and young people are becoming the main force of red tourism. In the same period, search popularity for products related to "red tourism" grew by over 130% year on year, scenic area ticket booking popularity grew by 86% year on year, and tourism route booking popularity grew by 48% year on year. New experiences such as live-action missions, immersive performances, and night tours have become highlights of the red tourism market.
- Pinchain TourismFirst '15th Five-Year Plan' Red Tourism Test Paper: Don't Let the Long March IP Become a Traffic Tool
On the occasion of the 90th anniversary of the victory of the Red Army's Long March, a Tongcheng Travel report shows that in the first half of 2026, search heat for "red tourism" products rose by more than 130% year-on-year, with users aged 18 to 35 accounting for more than 50%. Since its opening, Guizhou's "Red Ribbon" has staged more than 27,000 performances and received more than 2.7 million visitors, but some projects compress revolutionary narratives into a chain of check-in tasks, and more than 70% of orders in the study-tour market still come from collective school purchases. Lü Ning proposes two red lines, immersion and dissolution: whether the bottom line of historical facts has been tampered with, and whether the value orientation helps audiences understand history.