WOWorks Turns to Self-Ordering Kiosks to Scale Co-Branded Concepts
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Multi-brand co-location in foodservice is shifting from a real-estate play to a technology-enabled operating model. Kiosks and a unified tech stack are becoming the key tools for resolving cross-brand workflow conflicts, lifting check averages and capturing guest data, offering a reference point for hospitality and fo…
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- Hospitality TechnologyWOWorks Turns to Self-Ordering Kiosks to Scale Co-Branded Concepts
WOWorks, parent of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos and Zoup! Eatery, has opened 27 restaurants this year with 12 more in development, bringing its footprint to nearly 240 nationwide and a pace of nearly 38 new locations by year-end. Co-branding accounts for nearly half of year-to-date openings, but the clash between pay-first and pay-last workflows created a register bottleneck. The company responded by deploying self-ordering kiosks, with more than 10 locations now kiosk-only and a legacy register kept solely for cash. CEO Kelly Roddy said kiosks let guests enter a full multi-brand order at once and route it to different stations, while…