Meituan: Ski search volume up 125% year-on-year, southern customers' share rises to 55%
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On October 28, 2026, Meituan data showed that since October the platform's "skiing" search volume rose 125% year-on-year, and bookings for accommodation within 5 kilometers of ski resorts for November through March next year rose 217% year-on-year. Over the same period, "indoor skiing" search volume rose 168% year-on-year, with nearly 70% from southern cities. The report also mentioned that Koktokay International Ski Resort opened first on October 20, and in the 3 days from opening day, accommodation bookings in Koktokay town rose more than 30% compared with the previous 3 days. Another report the same day added that about 55% of ski-resort-area accommodation orders for November and December stays came from southern cities, up 11 percentage points from the same period last year; flight bookings from Chengdu and Guangzhou to Altay rose 67% and 183% year-on-year respectively. The October 29 report again mentioned that about 55% of ski-resort-area accommodation orders for November and December stays came from southern cities, up 11 percentage points from 44% in the same period last year; and said Altay's four major ski resorts launched a policy for out-of-Xinjiang travelers arriving by air this ski season: one free ski session within 5 days with a boarding pass.
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- Pinchain TourismMeituan: Over half of lodging orders around ski resorts come from southern cities
Meituan data shows that about 55% of lodging orders around ski resorts for check-ins in November and December came from southern cities, up 11 percentage points from 44% in the same period last year. Since October, platform searches for "skiing" rose 125% year on year, bookings for lodging within 5 kilometers of ski resorts rose 217% year on year, and searches for "indoor skiing" rose 168% year on year. The four major ski resorts in Altay introduced a policy for out-of-region travelers arriving by air this ski season: one free ski session within 5 days upon presenting a boarding pass.
- TripVividIce and snow season approaching: "snow-chasing migratory birds" prepare early; Meituan: ski search volume up 125% year-on-year since October
Meituan data shows that since October, the platform's "skiing" search volume increased 125% year-on-year, and accommodation booking volume within 5 kilometers of ski resorts for November through March next year increased 217% year-on-year. Koktokay International Ski Resort was the first to open on October 20; in the 3 days from opening day, accommodation bookings in Koktokay town increased by more than 30% compared with the previous 3 days. During the same period, "indoor skiing" search volume increased 168% year-on-year, with nearly 70% coming from southern cities.
- TravelDaily ChinaIce and snow season heats up before opening: Meituan ski search volume up 125% year-on-year, southern customers' share rises to 55%
Meituan data shows that since October, platform "skiing" search volume has increased 125% year-on-year, and bookings for accommodation within 5 kilometers of ski resorts for November through March next year have increased 217% year-on-year. About 55% of ski resort accommodation orders for November and December stays come from southern cities, up 11 percentage points from the same period last year; flight bookings from Chengdu and Guangzhou to Altay have increased 67% and 183% year-on-year respectively. In October, "indoor skiing" search volume increased 168% year-on-year, with nearly 70% coming from southern cities.
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