Tongcheng Travel releases 2026 autumn holiday family travel data
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On October 22, 2026, Tongcheng Travel released 2026 autumn holiday family travel data. As of October 22, search popularity for family travel products on the platform rose more than 136% month on month, and the share of family travel increased by more than 10 percentage points compared with the same period last year. In many places, primary and secondary school autumn holidays combined with weekends to form a 5-day "mini Golden Week," and booking popularity for family group tours and customized tours rose more than 40% year on year. Activities such as cultural and museum study tours, slow-paced autumn foliage viewing, and theme parks gained popularity, among which search popularity for "cultural and museum study tour" products rose more than 185% month on month. An October 23 report added that the autumn holiday extends from late October into November and often combines with weekends to form a 5-day "mini Golden Week," with consultation volume for study tour routes doubling year on year; in multiple places in Shanxi, the autumn holiday combined with weekends to form a 5-day break, and during the Taiyuan autumn holiday, inbound flight booking popularity rose more than 34% year on year, hotel and homestay booking popularity rose more than 50% year on year, booking popularity for animal and botanical garden family products rose more than 44% year on year, and booking popularity for hotels and homestays near science exhibition halls rose more than 31% year on year.
AI 根据报道生成 · 13 天前更新
事件进展
- 10月23日 08:00 · 1reports同程数据：山西秋假亲子游产品预订升温China Tourism News：Shanxi autumn holiday parent-child travel products favored
- 10月22日 08:00 · 2reports同程旅行发布2026秋假亲子游数据Pinchain Tourism：Tongcheng Travel: 2026 autumn holiday "mini Golden Week" activates off-season market
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- TripVividTongcheng Travel: 2026 autumn break "mini Golden Week" activates off-season market; share of parent-child family travel up more than 10 percentage points from same period last year
Tongcheng Travel data show that as of October 22, autumn breaks at primary and secondary schools in multiple places drove month-on-month search heat for parent-child travel products up more than 136%, and the share of parent-child family travel up more than 10 percentage points from the same period last year. The autumn break runs from late October through November and in many cases combines with weekends to form a five-day "mini Golden Week"; bookings for parent-child family group tours and customized tours rose more than 40% year on year. Museum and educational study tours, slow-paced autumn foliage viewing tours, and theme park tours became mainstream options, and inquiries for study tour itineraries doubled year on year.
- China Tourism NewsShanxi autumn holiday parent-child travel products favored
Autumn holidays in multiple places in Shanxi combined with weekends to form a 5-day holiday. On the Tongcheng Travel platform, search popularity for "cultural museum study" and "parent-child study" products increased by more than 185% month-on-month, and inquiries for study tour routes doubled year-on-year. During the autumn holiday in Taiyuan, booking popularity for inbound flights increased by more than 34% year-on-year, and booking popularity for hotels and homestays rose by more than 50% year-on-year; search popularity for scenic spots such as the Jinci Museum remained high. Booking popularity for parent-child products at botanical and zoological gardens increased by more than 44% year-on-year, and booking popularity for hotels and homestays around science exhibition halls increased by more than 31% year-on-year.
- Pinchain TourismTongcheng Travel: 2026 autumn holiday "mini Golden Week" activates off-season market
Tongcheng Travel data shows that as of October 22, search popularity for family travel products on the platform rose more than 136% month-on-month, and the share of family travel increased by more than 10 percentage points compared with the same period last year. In many places, primary and secondary school autumn holidays combined with weekends to form a five-day "mini Golden Week," and booking popularity for family group tours and customized tours grew more than 40% year-on-year. Cultural and museum study tours, slow-paced autumn foliage viewing, theme parks and other activities gained popularity, among which search popularity for "cultural and museum study tour" products grew more than 185% month-on-month.