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Caroline Beteta Appointed Interim CEO of Brand USA

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In late August 2026, Skift reported that Brand USA President and CEO Fred Dixon would leave. On October 6, Brand USA announced the appointment of former Visit California head Caroline Beteta as interim president and CEO, effective November 9; Beteta announced her retirement in January of this year after nearly thirty years as CEO of Visit California. Fred Dixon will depart in November.

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10月6日
  1. Skift Feed
    Caroline Beteta Returns to Brand USA as Interim CEO

    Brand USA appointed former Visit California head Caroline Beteta as interim president and CEO, effective November 9. She announced her retirement in January after nearly three decades as CEO of Visit California. Current president and CEO Fred Dixon will depart in November, with news of his departure first reported by Skift in late August.

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