Agoda and ETG Form Strategic Partnership to Expand Accommodation Distribution
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On October 15, 2026, Agoda announced in an official press release a strategic partnership with Emerging Travel Group (ETG), which operates RateHawk, ZenHotels and Roundtrip. According to the report, the two parties will interconnect hotel inventory through the RateHawk API and cross-sell services and share inventory on their respective platforms. The report did not disclose the specific financial terms, launch timetable or covered market scope of the partnership.
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- Agoda NewsroomAgoda and Emerging Travel Group reach strategic partnership, mutually connect hotel inventory via RateHawk API
Agoda and Emerging Travel Group, which operates RateHawk, ZenHotels and Roundtrip, have reached a strategic partnership; the two sides will cross-sell services and share inventory on their respective platforms.
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