Vrbo Brings Sponsored Listings to Vacation Rental Search
先了解这件事
For vacation rental managers, sponsored listings could unlock incremental business, but may also raise the cost of maintaining visibility. This move reflects industry trends toward paid placement, similar to Booking's Preferred Partner program, while Airbnb remains a holdout.
AI 根据报道生成
报道时间线
沿着报道，了解事件的不同侧面。
- Skift FeedVrbo Brings Sponsored Listings to Vacation Rental Search
Expedia Group is rolling out Sponsored Listings globally on Vrbo vacation rental searches, allowing property managers and hosts to pay for premium placement at the top of results via an auction-based, bid-per-night model with no upfront cost. In the pilot, participating hosts saw 40% booking growth and 39% revenue gains on average. The product will extend to Expedia.com. This deepens Expedia's advertising business, which generated $197 million in Q1 revenue, up 13% year over year.