Analysis of Paths to Improve Quality and Efficiency of Rural Tourism
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On November 3, 2026, China Tourism News reported that the "15th Five-Year Plan for Culture and Tourism Development" proposes promoting the improvement of quality and efficiency of rural tourism, cultivating United Nations Tourism Organization "Best Tourism Villages" and well-known rural tourism destinations, and developing "small and beautiful" business forms according to local conditions. The report stated that as of 2025, China has 19 villages selected as "Best Tourism Villages," ranking first in the world in number. The article takes Azheke Village in Yunnan, Yucun Village in Zhejiang, and others as examples to explore paths for revitalizing resources, polishing products, improving benefit-sharing mechanisms, preserving the rural foundation, and optimizing service governance.
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- China Tourism NewsAn Analysis of Pathways for Improving Quality and Efficiency in Rural Tourism
The "15th Five-Year Plan for Culture and Tourism Development" proposes promoting quality and efficiency improvements in rural tourism, cultivating United Nations Tourism "Best Tourism Villages" and well-known rural tourism destinations, and developing "small and beautiful" business formats according to local conditions. As of 2025, 19 villages in China had been selected as "Best Tourism Villages," ranking first in the world by number. The article takes Azheke Village in Yunnan, Yucun in Zhejiang, and others as examples to explore pathways for revitalizing resources, refining products, improving benefit-sharing mechanisms, preserving the rural character, and optimizing service governance.
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