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IP Parks Activate Consumption through Scene Upgrades and Night Tours
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Shows how IP parks drive consumption through innovative experiences and night economy, providing reference for the cultural tourism industry.
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9月8日
- China Tourism NewsIP Parks Activate Consumption through Scene Upgrades and Night Tours
Pop Mart Urban Park has enhanced immersive experiences through scene upgrades and night tours, doubling visitor flow, with night tours attracting over 25% of visitors. Beijing Chaoyang District has issued policies to support the IP toy industry, targeting revenue exceeding 50 billion yuan by 2028.