Haikou Zizai Bay's National Day night economy business formats heat up
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On October 6, 2026, China Tourism News reported that Haikou Zizai Bay, through linking business formats such as Zizai Market, Zizai Cinema, Sunset Concert, and Haikou Bay cruise, extended tourists' average stay from 1 hour to 3 to 4 hours, driving growth in comprehensive dining, shopping, and entertainment consumption. During the National Day holiday, the "Hailü 01" cruise offered sea Live-themed night tour sailings, and the 8 PM golden sailing had an occupancy rate of over 90%. The report said Zizai Bay is developing from a sunset check-in spot into a night tour destination with a 3-hour stay.
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- China Tourism NewsHaikou Zizai Bay Night Economy: From Sunset Check-ins to a Night Tour Destination with 3-Hour Stays
Haikou Zizai Bay, by linking formats such as Zizai Market, Zizai Cinema, sunset concerts and Haikou Bay cruises, has extended the average visitor stay from 1 hour to 3 to 4 hours, driving growth in combined dining, shopping and entertainment spending. During the National Day holiday, the "Hailü 01" cruise opened sea-based Live-themed night tour sailings, with the 8 p.m. golden departure exceeding 90% occupancy.
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