Priceline integrates AI assistant Penny into Snapchat ads
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On November 10, 2026, PhocusWire reported that Priceline had launched its AI assistant Penny in Snapchat's AI Sponsored Snaps. Some users can open the app and converse directly with Penny, and information provided in the conversation such as travel dates and number of travelers is carried into the Priceline platform to complete a booking. Current progress is that Penny has been integrated into the Snapchat advertising scenario and is available to some users.
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- PhocusWire All NewsPriceline brings AI assistant Penny to Snapchat ads
Priceline has launched its AI assistant Penny in Snapchat's AI Sponsored Snaps; some users can open the app and talk directly with Penny, and the travel dates, number of travelers and other information provided in the conversation are carried over to the Priceline platform to complete a booking.
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