Xinjiang launches 2026–2027 snow season winter tourism activities and benefit measures
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A November 2, 2026 report said that from the opening of the 20th Winter Expo on November 6 through March 2027, Xinjiang's 14 prefectures and cities will roll out 207 cultural, sports and tourism activities, alongside eight major categories and 168 benefit measures; across the full snow season 13.27 million yuan in cultural and tourism consumption vouchers will be released, of which 4 million yuan is earmarked for 18 ski resorts rated 4S or above, 43 scenic areas will offer discounted snow-season ticket prices, 90 hotels and homestays will offer discounts, and 10 premium winter tourism routes will be launched along with the "2026 Let's Go Xinjiang" autumn-winter cultural and tourism themed promotion campaign. A November 13 report said that the 20th Xinjiang Winter Tourism Industry Trade Expo was held in Urumqi from November 6 to 8, with an exhibition area of 18,000 square meters, attracting more than 670 enterprises from home and abroad, with 18 projects signed on site; during the expo, the 2026–2027 snow season Xinjiang winter cultural and tourism consumption benefit package was released, with a cumulative total of 13.27 million yuan in cultural and tourism consumption vouchers, of which 4 million yuan in ice and snow consumption vouchers will be issued to tourists nationwide, with the activities continuing through March 2027, and again mentioning the 10 premium winter tourism routes and the 207 cultural, sports and tourism activities across the entire snow season. The activities have now entered the implementation stage with the opening of the Winter Expo.
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事件进展
- 11月13日 08:00 · 1reports第二十届新疆冬博会在乌鲁木齐举办China Tourism News：20th Xinjiang Winter Expo Held: Ice and Snow Tourism Moves from "One-Season Boom" to "All-Season Prosperity"
- 11月2日 08:00 · 1reports新疆推出207项冬游活动及168项惠民措施China Tourism News：Xinjiang launches 207 winter tourism activities and 168 benefit measures
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- China Tourism News20th Xinjiang Winter Expo Held: Ice and Snow Tourism Moves from "One-Season Boom" to "All-Season Prosperity"
The 20th Xinjiang Winter Tourism Industry Trade Expo was held in Urumqi from November 6 to 8, with an exhibition area of 18,000 square meters, attracting more than 670 enterprises from home and abroad to exhibit, and 18 projects were signed on site. During the expo, the 2026–2027 snow season Xinjiang winter cultural and tourism consumption benefit package was released, with a cumulative total of 13.27 million yuan in cultural and tourism consumption vouchers, of which 4 million yuan in ice and snow consumption vouchers were distributed to tourists nationwide, and the activity continues until March 2027. Xinjiang also released 10 premium winter tourism routes, and a total of 207 cultural, sports and tourism activities will be launched throughout the snow season.
- China Tourism NewsXinjiang launches 207 winter tourism activities and 168 benefit measures
In Xinjiang, from the opening of the 20th Winter Expo on November 6 until March 2027, 14 prefectures and cities will launch 207 cultural, sports and tourism activities, and simultaneously release 168 benefit measures in eight major categories. A total of 13.27 million yuan in cultural and tourism consumption vouchers will be distributed throughout the entire snow season, of which 4 million yuan is earmarked for 18 ski resorts rated 4S or above; 43 scenic areas will implement discounted snow-season ticket prices, and 90 hotels and homestays will offer discounts. Xinjiang is also launching 10 premium winter tourism routes and the "2026 Let's Go Xinjiang" autumn and winter cultural and tourism themed promotional campaign.
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