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Perk launches global ad campaign highlighting how shadow work gets in the way of breakthroughs

1reports1reporting sources2026-02-02Update

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Perk's campaign highlights the cost of 'shadow work' in travel and spend management, underscoring the value of automation platforms for productivity.

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2月2日
  1. Perk Press Releases
    Perk launches global ad campaign highlighting how shadow work gets in the way of breakthroughs

    Perk (formerly TravelPerk), an intelligent travel and spend management platform, launched a global ad campaign including its first CTV ad, exposing 'shadow work' costing businesses over $1.7 trillion annually. The campaign humorously shows how hidden tasks like booking trips and filing expenses derail breakthroughs. Perk aims to eliminate these manual tasks with its AI-native platform.