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Chinese OTAs deploy AI for global push

1reports1reporting sources2026-04-07Update

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Chinese OTAs' AI deployment could reshape global travel distribution, challenging international competitors.

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4月7日
  1. PhocusWire All News
    Chinese OTAs deploy AI for global push

    Phocuswright report highlights Chinese OTAs like Trip.com and Fliggy using AI tools (TripGenie, AskMe) for global expansion. The 2026 Spring Festival kicked off agentic mobile commerce; Chinese OTAs customize open-source LLMs like DeepSeek for seamless conversational booking and plan to export mobile-first ecosystems to Asia Pacific and beyond.