Hilton: Saudi Luxury Is Saturated, Now Targeting Mid-Market
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Saudi hotel supply is shifting from luxury-led to mid-market expansion, which could widen accommodation options for business travellers in secondary cities and provincial towns, and open more entry points for developers and franchise partners.
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- Skift FeedHilton: Saudi Luxury Is Saturated, Now Targeting Mid-Market
Simon Vincent, Hilton's president for Europe, Middle East and Africa, said Saudi Arabia's upper-end hotel market is largely established, with Hilton already operating Conrad, Waldorf Astoria, Hilton, Curio and DoubleTree brands there. The next growth wave will come from mid-market brands and franchising. Vincent cited Turkey as proof: from the Hilton Istanbul Bosphorus opening in 1955 to more than 100 hotels in the country today, expansion came mainly through mid-market brands such as Hilton Garden Inn in provincial towns and Hampton in secondary cities.