Hilton: Saudi Luxury Is Saturated, Now Targeting Mid-Market

Simon Vincent, Hilton's president for Europe, Middle East and Africa, said Saudi Arabia's upper-end hotel market is largely established, with Hilton already operating Conrad, Waldorf Astoria, Hilton, Curio and DoubleTree brands there. The next growth wave will come from mid-market brands and franchising. Vincent cited Turkey as proof: from the Hilton Istanbul Bosphorus opening in 1955 to more than 100 hotels in the country today, expansion came mainly through mid-market brands such as Hilton Garden Inn in provincial towns and Hampton in secondary cities.