Tuniu releases booking data for Double Ninth Festival and autumn off-peak travel
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On October 10, 2026, Tuniu released its latest booking data, showing that autumn off-peak travel is heating up after the National Day holiday ended. Users traveling domestically to enjoy autumn scenery accounted for nearly 60%, with destinations such as Beijing, Nanjing, and Shangrao ranking high in popularity. Because this year's Double Ninth Festival coincides with a weekend, travel is expected to last from October 16 to October 18, with bookings for mountain-climbing scenic spots such as Huangshan, Qingcheng Mountain, and Sanqingshan being more popular. Outbound off-peak travel is mainly long-haul in-depth travel in Europe, with travelers aged 50 and above accounting for more than 50% of trips.
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- Pinchain TourismTuniu: Chongyang Festival Falls on a Weekend, Creating a Small Peak for Off-Peak Travel
Tuniu's latest booking data shows that after the National Day holiday, autumn off-peak travel is heating up, with users traveling domestically to enjoy autumn scenery accounting for nearly 60%, and destinations such as Beijing, Nanjing, and Shangrao ranking high in popularity. This year's Chongyang Festival coincides with a weekend, and travel is expected to last from October 16 to October 18, with bookings for mountain-climbing scenic spots such as Huangshan, Qingcheng Mountain, and Sanqing Mountain being more popular. Outbound off-peak travel is mainly long-haul in-depth tours in Europe, with travelers aged 50 and above accounting for more than 50% of trips.
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Not enough continuous observation data yet, so no trend is drawn for now.