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Zhejiang Launches Civilized Tourism and Green Consumption Campaign

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Zhejiang is using a digital app and credit incentives to promote civilized tourism and green consumption, creating opportunities for tourism businesses to join a local platform, participate in consumption incentives and brand partnerships, while signaling attention to service quality and compliance.

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9月22日
  1. China Tourism News
    Zhejiang Launches Civilized Tourism and Green Consumption Campaign

    On September 21, Zhejiang held its civilized tourism and green consumption campaign alongside a market service quality improvement initiative in Pan'an, Jinhua, with about 200 representatives from cultural and tourism departments, industry associations and co-creation partners. The event released a civilized tourism results list and the IP mascot Lalan, and disclosed that the Junzilan digital app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits as of September 17. Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the platform on credit-based tourism, cultural tourism benefit cards and air travel.