BCD Travel Publishes Guide for Travel Managers on Sustainable Choices
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On September 30, 2026, BCD Travel published the "Travel Manager's Guide," proposing a five-step method to influence travelers to make sustainable travel choices: select a decision point, find the decision moment, provide clear guidance in the booking process, measure results and continuously improve, accompanied by a 90-day implementation plan. The guide cites its research stating that limited availability and lack of information were each seen as obstacles by 34% of travelers, 50% of travel buyers use online booking tool prompts but only 28% of travelers remember seeing them.
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- BCD Travel RSSBCD Travel发布差旅经理可持续选择五步指南
BCD Travel发布差旅经理指南，提出通过五个步骤影响旅客可持续差旅选择：选定一个决策点、找到决策时刻、将指引嵌入预订流程、衡量结果、学习调整。指南引用BCD调研数据：34%旅客将供应有限和信息不足列为可持续选择的障碍；50%差旅采购方使用在线预订工具消息，但仅28%旅客记得看到过。指南还提供90天试点路线图，分三阶段推进。
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