BCD Travel Guide: Five Steps for Travel Managers to Influence Sustainable Choices

BCD Travel published a guide for travel managers on influencing sustainable traveler choices through five steps: choose one decision, identify the moment, introduce guidance into the booking workflow, measure results, and learn and adjust. The guide cites BCD survey data: 34% of travelers cited limited availability and 34% cited lack of information as barriers to sustainable choices; 50% of travel buyers use online booking tool messaging, but only 28% of travelers recalled seeing it. A 90-day rollout is included in three phases.