Xiaohongshu Holds "Big City, Small Gatherings" City-Themed Event at Beijing Shougang Park
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Starting October 24, 2026, Xiaohongshu held a week-long "Big City, Small Gatherings" city-themed event at Beijing Shougang Park, featuring four segments: an interactive exhibition, a market, a music festival, and offline exchange meetings. On October 26, the event's first "City Living Room" exchange meeting was held in Beijing, where guests from local cultural tourism, cultural operations, media, and academia discussed how cities can move from "internet-famous" to "lastingly popular." Subsequent reports said this was the first time in Xiaohongshu's 13 years of existence that it had held a large-scale city-themed event in Beijing. Platform data shows that during this year's National Day holiday, searches on Xiaohongshu for experience-based travel such as handicrafts, heritage-site visits, and outdoor activities grew 48% quarter-on-quarter; subsequent reports added that this growth rate was 1.6 times that of check-in-style travel, and that the search growth rate for county-level destinations was 2.8 times that of the overall travel market; Xiaohongshu said it has 260,000 travel creators with more than 1,000 followers, an average of 21 million new travel notes added per month, 80% of users search on the platform before traveling, and more than 160,000 developers are active on the platform. Changzhou, leveraging the popularity of the "Su Super League," launched a "ticket stub economy"; according to estimates, 1 yuan spent on a match ticket can drive 7.3 yuan in surrounding consumption.
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- China Tourism NewsXiaohongshu's "Big City, Small Gatherings" City-Themed Event Held at Beijing Shougang Park
Starting October 24, Xiaohongshu is holding a week-long "Big City, Small Gatherings" city-themed event at Beijing Shougang Park, featuring four sections: an interactive exhibition, a market, a music festival, and an offline meetup. This is the first time in its 13 years of existence that it has held a large-scale city-themed event in Beijing. Platform data shows that more than 160,000 developers are active on Xiaohongshu; during this year's National Day holiday, searches for experiential travel such as handicrafts, heritage-site visits, and outdoor activities grew 48% month-on-month, and the search growth rate for county-level destinations was 2.8 times that of the overall travel market.
- China Tourism NewsXiaohongshu's "Big City, Small Gatherings" City-Themed Event Held at Beijing Shougang Park
Starting October 24, Xiaohongshu is holding a week-long "Big City, Small Gatherings" city-themed event at Beijing Shougang Park, featuring four sections: an interactive exhibition, a market, a music festival, and an offline meetup. This is the first time in its 13 years of existence that it has held a large-scale city-themed event in Beijing. Platform data shows that more than 160,000 developers are active on Xiaohongshu; during this year's National Day holiday, searches for experiential travel such as handicrafts, heritage-site visits, and outdoor activities grew 48% month-on-month, and the search growth rate for county-level destinations was 2.8 times that of the overall travel market.
- Pinchain TourismXiaohongshu holds "Big City, Small Gatherings" large-scale city-themed event in Beijing
Xiaohongshu launched the first session of its "Big City, Small Gatherings · City Living Room" exchange meeting in Beijing on October 26. This is its first time holding a large-scale city-themed event in Beijing; starting October 24, it runs for one week and includes an interactive exhibition, a market, a music festival and four exchange meetings. Platform data shows that during this year's National Day holiday, searches for experiential travel such as handicrafts, visiting historical sites and outdoor activities increased 48% month-on-month, a growth rate 1.6 times that of check-in-style travel. Xiaohongshu says it has 260,000 tourism creators with more than 1,000 followers, an average of 21 million new travel notes added per month, and 80% of users search on the platform before traveling.
- China Tourism NewsXiaohongshu's "City Living Room" focuses on how cities can move from "internet-famous" to "lastingly popular"
The first exchange session of Xiaohongshu's "Big City, Small Gatherings · City Living Room" was held in Beijing on October 26, with guests from local culture and tourism, cultural operations, media and academia discussing how cities can move from "internet-famous" to "lastingly popular." During this year's National Day holiday, searches on Xiaohongshu for experiential travel such as handicrafts, visiting historical sites and outdoor activities increased by 48% month-on-month. Changzhou, leveraging the popularity of the "Su Super League," launched a "ticket stub economy"; according to estimates, 1 yuan of match tickets can drive 7.3 yuan of surrounding consumption.
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