JTB and WWF Japan Launch Biodiversity Collaboration
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On October 9, 2026, the JTB Group and WWF Japan announced the launch of a biodiversity collaboration starting in October 2026, aiming to build a tourism demonstration case that balances nature experiences with biodiversity conservation. The two parties will conduct conservation-oriented ecotourism training for companies on World Natural Heritage sites and Ramsar wetlands such as Iriomote Island, and under WWF Japan's supervision, organize tourism precautions, while also holding collaborative seminars and awareness-raising activities. The collaboration has currently launched, and specific progress awaits subsequent reporting.
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- JTB Group NewsroomJTB Group and WWF Japan Launch Biodiversity Collaboration to Build a Tourism Model Balancing Nature Experience and Conservation
JTB and WWF Japan will launch a biodiversity collaboration starting in October 2026, aiming to build demonstration cases of tourism that balance nature experiences with biodiversity conservation. The two parties will conduct corporate-oriented "conservation-oriented ecotourism" training at World Natural Heritage sites and Ramsar wetlands such as Iriomote Island, and will compile tourism precautions under the supervision of WWF Japan, while also holding collaborative seminars and awareness-raising activities.
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Not enough continuous observation data yet, so no trend is drawn for now.