AI assistants reshape the hotel distribution selection stage
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McKinsey's quarterly article published on October 5 shows that 80% of respondents believe AI has improved their personal productivity, but only 37% report a positive EBIT impact, and only 6% can be called AI high performers; nearly three-quarters of high performers have significantly redesigned workflows, compared with only one quarter at other organizations. A Hospitality Technology report dated October 31, 2026, citing this data, points out that the screening stage of hotel distribution is shifting toward AI assistants.
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- Hospitality TechnologyMcKinsey data: AI improves individual efficiency but only 37% deliver EBIT growth; the screening stage of hotel distribution is shifting toward AI assistants
A quarterly article published by McKinsey on October 5 shows that 80% of respondents believe AI has improved their personal productivity, but only 37% report a positive EBIT impact, and only 6% can be called AI high performers; nearly three-quarters of high performers have substantially redesigned workflows, compared with only one-quarter in other organizations.