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Study: Travelers Two Years Ahead of Industry on AI

1reports1reporting sources2026-08-19Update

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Travelers have widely adopted AI, but DMOs are unprepared. Corporate travel managers should monitor AI's role in planning and how DMOs adapt, potentially impacting travel experience and supplier choices.

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8月19日
  1. Sabre Newsroom
    Study: Travelers Are Two Years Ahead of Industry on AI

    A study by Mindtrip with Sabre, Sojern, and MMGY Travel Intelligence reveals that 54% of travelers have used AI to plan travel, and 75% intend to use it for future trips. However, only 22% of destination marketing organizations (DMOs) offer AI trip-planning capabilities, and 26% have a documented AI strategy. The research indicates AI is reshaping destination discovery and decisions, urging DMOs to adopt AI to remain relevant.