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AI Can Find Hotels, But It Can't Earn Travelers' Trust

1reports1reporting sources2026-08-08Update

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AI 综述

Direct bookings are crucial for hotel profitability; managing traveler expectations is key to winning them.

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8月8日
  1. Hospitality Technology
    AI Can Find Hotels, But It Can't Earn Travelers' Trust

    The article argues that hotels lose direct bookings to OTAs because their websites fail to provide specific information to manage traveler expectations. By improving room, location, and offers pages, hotels can increase direct bookings and reduce OTA commissions.