Tongcheng Travel: One-Day Premium Small-Group Orders Up Over 70% Year on Year
先了解这件事
Rising demand for short-duration small groups reflects a shift from all-inclusive tours and fully independent travel toward flexible, unbundled destination services, with implications for OTA product structures, destination suppliers and hotel packaging strategies.
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- Pinchain TourismTongcheng Travel: One-Day Premium Small-Group Orders Up Over 70% Year on Year
Tongcheng Travel data shows search interest in short-duration destination small groups rose over 110% year on year for the 2026 Mid-Autumn and National Day holiday. As of September 29, searches for 'half-day tour' and 'one-day tour' keywords on the platform rose 128% year on year, and one-day premium small-group orders grew over 70%. Bookings for 2-3 day short-haul small groups and intercity combo products rose over 65%, with families and group travellers dominating. Short-duration small groups unbundle travel services rather than forcing flight and hotel packages.
本事件热度走势
Not enough continuous observation data yet, so no trend is drawn for now.