HBX Group acquires packaging tech specialist PerfectStay
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The acquisition strengthens HBX's role in the travel value chain by combining PerfectStay's packaging technology with HBX's global hotel inventory and distribution scale, enabling clients to enter or accelerate in this market and helping airlines, banks, and consumer brands build or scale vacation offerings.
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- PhocusWire All NewsHBX Group acquires packaging tech specialist PerfectStay
HBX Group has completed the full acquisition of Paris-based dynamic packaging technology company PerfectStay for an undisclosed amount. HBX initially acquired 25% of PerfectStay in mid-2024, and the transaction is based on a long-term, performance-based deal related to EBITDA until 2030. HBX said the acquisition reflects a shared belief in the long-term potential of holiday packaging as a strategic growth opportunity in B2B2C travel. PerfectStay will continue to operate from its Paris headquarters, supported by HBX Group's technology, product, and sourcing teams.