Shandong Issues the 15th Five-Year Plan for Tourism Development

The Shandong Provincial Government recently issued the "Shandong Province Tourism Development 15th Five-Year Plan," proposing to initially build a modern tourism strong province by 2030, becoming a new highland for national cultural and tourism integration, a national rural tourism destination, and a preferred destination for coastal leisure vacations. The plan explicitly calls for deepening "AI + tourism" applications, advancing two-way empowerment of "finance + cultural tourism," and deploys tasks including expanding the inbound tourism market and enhancing the influence of the "Friendly Shandong" brand.

The People's Government of Shandong Province issued the "Shandong Province Tourism Development 15th Five-Year Plan" on October 14, specifying that by 2030 the province will receive 1.1 billion domestic and international tourist visits annually, total tourism revenue will reach 1.4 trillion yuan, and the value added of all-for-one tourism and related industries will account for about 6% of GDP. The plan proposes building a tourism spatial layout of "two circles radiating and pulling, dual axes leading and linking, four poles innovating and driving, five belts coordinating and clustering, and multiple points efficiently supporting," and deploys key tasks including deepening "AI + tourism" applications, strengthening the advantages of marine tourism, and expanding the "Friendly Shandong" brand matrix.