Decline of the Tour Coach Market and the Shift to Customized Passenger Transport
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A report on November 5, 2026 shows that the golden age of tour coaches has passed. In the summer of 2026, customized travel accounted for 57% and group tours only 27%; bookings for coach groups of 30 or more people declined significantly, and the share of bookings for small private groups of 2-6 people exceeded 50% for the first time. Guilin Tourism Automobile Transport Co., Ltd., a subsidiary of Guilin Tourism, ceased operations in October, and its net assets as of June 2026 were -94.6074 million yuan. Domestic coach fleets are shifting to customized passenger transport, but as of the end of 2025, routes under 200 kilometers accounted for 65.3% of national customized passenger transport routes and those of 200-400 kilometers accounted for 25%.
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- TravelDaily ChinaThe Golden Age of Tour Coaches Is Gone for Good | TD Insider
In summer 2026, customized travel accounted for 57% and group tours only 27%; bookings for coach groups of 30 or more people declined significantly, and the share of bookings for small private groups of 2-6 people exceeded 50% for the first time. Guilin Tourism Automobile Transport Co., Ltd., a subsidiary of Guilin Tourism, ceased operations in October; as of June 2026 its net assets were -94.6074 million yuan. Domestic coach fleets are shifting to customized passenger transport, but as of the end of 2025, routes under 200 km accounted for 65.3% of national customized passenger transport routes and those of 200-400 km accounted for 25%.
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