Accor Global Chief Franchise Officer Discusses Franchise Growth Strategy
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On September 30, 2026, Skift Feed reported that Accor Global Chief Franchise Officer Leire Leoz commented on franchise growth strategy. She said franchise growth only holds when owners see real value, and that her focus is on hotel performance, stronger brand standards, a more simplified support system, and giving franchisees more reasons to stay and reinvest. The report did not disclose specific figures, timelines or implementation arrangements.
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- Skift FeedAccor Global Franchise Head Leire Leoz: Franchise Growth Must Be Earned Through Value
Accor Global Chief Franchise Officer Leire Leoz said franchise growth only holds when owners see real value. Her focus is on hotel performance, stronger brand standards, a more simplified support system, and giving franchisees more reasons to stay and invest again.
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