Alibaba Becomes UEFA's Official AI, Cloud, and E-commerce Partner

Alibaba Group announced a multi-year partnership with UEFA and UC3, becoming the official and exclusive AI, Cloud Computing Services, and E-commerce partner for the UEFA Champions League, Europa League, and Conference League from 2027/28 to 2032/33, and UEFA EURO 2028. The partnership will deploy Alibaba Cloud and Qwen AI to enhance fan experiences and content management.