Hilton released its 2027 Trends Report, based on a survey conducted in collaboration with Morning Consult of more than 14,000 travelers across 14 countries, presenting five major trends that will influence 2027 travel planning.
Hilton released its 2027 trends report "El Gran Reequilibrio," based on a survey conducted with Morning Consult of more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing perfection toward flexibility and self-growth. The report lists five major trends: traveling on one's own terms, the trust equation, growth-oriented vacations, health and wellness, and the micro-trip mindset. 54% of travelers feel pressure to have a perfect vacation, and 70% trust hotel staff to help plan their itineraries.
Hilton released its 2027 trend report 'The Great Rebalancing,' based on a global survey conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are replacing the pursuit of the "perfect journey" with flexibility and personal growth. The report lists five major trends: traveling your own way, the trust equation, growth-oriented vacations, physical and mental wellness, and the micro-trip mindset. The survey shows 38% of Colombian travelers feel pressure for the "perfect trip," and 70% trust hotel staff to help plan itineraries.
Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.
Agoda has published a look at sleep tourism in Asia and a set of emerging destination recommendations. Sleep tourism refers to travelers planning trips around rest and recovery rather than sightseeing or activities. Agoda attributes the trend to rising burnout, chronic sleep deprivation, growing wellness awareness and the spread of sleep-tracking wearables, which have pushed sleep from a private health concern into a travel priority. Recommended destinations include Kinosaki Onsen in Japan, Khao Yai in Thailand, Sumba in Indonesia, Damyang in South Korea, Ba Be Lake in Vietnam and Alishan in Taiwan, characterized by quiet settings, natural darkness and accommodation built around genuine res…