Amadeus study: 75% of U.S. travelers use AI for planning, but booking trust lags
Amadeus' report 'Tailored Horizons' reveals that 85% of U.S. travelers agree AI saves time and provides personalized recommendations, with 74% using AI during trip planning. However, trust declines when AI takes action: only 20% would allow AI to spend money autonomously within a budget, while 43% would allow it only with conditions. Travelers still desire human oversight, with 51% preferring a combination of AI and human expertise.