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About 80 European drivers traveled from France in 33 vintage cars along the Silk Road, driving about 5,700 km in China and finally arriving in Beijing. The event promoted cultural tourism exchange and showcased China's self-drive tourism potential.
Meituan data shows that among September off-peak travelers, those aged 20-30 account for nearly 50%, with popular destinations including Beijing, Chengdu, Harbin, etc. Airfares are low, the 'take 3 days off for 13-day holiday' plan is popular, and travel bookings around September 24 are rising.
Ningxia's Department of Culture and Tourism held an agricultural-cultural tourism product sales event in Beijing, using experiential exhibition to promote Ningxia's unique cultural tourism resources and agricultural products. Over 200 Beijing citizens participated, deepening the Beijing-Ningxia cultural tourism alliance.
Phase 2 of Beijing Fun in Xicheng District features a 3,000-square-meter sky garden, introduces over 40 flagship stores including MUJI HOTEL and a chocolate museum, and builds a digital technology complex, creating a 'Chinese lifestyle experience block'.
Pop Mart Urban Park has enhanced immersive experiences through scene upgrades and night tours, doubling visitor flow, with night tours attracting over 25% of visitors. Beijing Chaoyang District has issued policies to support the IP toy industry, targeting revenue exceeding 50 billion yuan by 2028.
Beyond Green, a global sustainable travel brand, held an event in Beijing showcasing six member hotels and announced its launch on Xiaohongshu. Marking its fifth anniversary, the brand has expanded to 70 hotels in 22 countries and partnered with sustainable organizations. Its annual summit will be held at Three Camel Lodge in Mongolia.
IHG Hotels & Resorts is enhancing the guest journey with concert-focused hospitality solutions across Greater China, responding to growing demand for live entertainment travel. Participating hotels offer tailored packages, transport links, and loyalty rewards, extending the concert experience beyond the venue. InterContinental is also extending its 'Ticket Stub Economy' into theatre and arts through collaborations with cultural institutions.
The 4th CATA Aviation Conference will be held from September 17-19, 2026 at the China National Convention Center Phase II in Beijing, themed 'AI and Civil Aviation Integrated Development'. The conference includes an opening ceremony, industry forums, and a professional exhibition with over 100 exhibitors across 22,000 sqm. Highlights include AI integration, service upgrades, and participation of foreign diplomats.
On August 31, Huairou District announced plans to build a 65.4-km east-west Great Wall cultural tourism belt during the 15th Five-Year Plan period, with 9 key cultural tourism projects, integrating Great Wall culture, ecological landscapes, rural resources, and technological innovation to create a new pattern of district-wide cultural tourism upgrading.
Meadin Research released its August 2026 housing rental industry development report. August saw concentrated delivery of government-subsidised rental housing, with state-owned capital continuing to dominate. Global rents diverged: the U.S. median rent was $1,390, up for a seventh straight month; Canada fell for a 23rd consecutive month to C$2,035; UK average rent was £1,382, up 4.1% year on year; Tokyo's 23 wards saw family-type listed rents of ¥263,148, up 10.9% year on year. In China, Beijing and Shanghai ordinary apartment rents stayed high. On policy, the CSRC backed REIT issuance for rental housing and allowed such projects to be injected into listed REITs as expansion assets; Shanghai…
The dance drama 'Only This Green' announced its thousandth performance at the Water Cube, scheduled for October 6-7 and 10-11. Presented by China Oriental Performing Arts Group and the National Aquatics Center, with the Central Opera House Symphony Orchestra, it achieves a fusion of dance, symphony, and landmark.
InterContinental Hotels & Resorts launched 'DOORS UNLOCKED' in Greater China to mark its 80th anniversary, collaborating with institutions like Beijing Tianqiao Performing Arts Center and Shanghai Culture Square to offer theatre experiences and backstage access combined with hotel stays for cultural immersion.
The China Air Transport Association announced that the 4th CATA Aviation Conference will be held from September 17-19, 2026, at the China National Convention Center Phase II in Beijing, under the theme 'AI and Civil Aviation Integration Development'. The conference will feature an opening ceremony, industry forums, and a professional exhibition, exploring AI applications in civil aviation safety, operations, and services.
Cathay Pacific has unveiled renovated lounges in Hong Kong and Beijing, including the reopened The Wing First, The Bridge, and its Beijing flagship. The design emphasizes residential comfort, distinct zones for dining, relaxation, work, and wellness, with dedicated lounge ambassadors and enhanced privacy.
The China Tourism Academy and Liangye Technology Group released the 2025 China Night Economy Development Report. From January to October 2025, nighttime spending accounted for 32.9% of tourists' total daily spending nationwide, with nighttime transactions at 28.3%. Demand-side trends center on three value dimensions: diversity, novelty, and social connection. On the supply side, 66.9% of 5A scenic areas offered nighttime opening, and first-class museums' nighttime opening rate rose to 37.6% during summer and holidays; 47.5% of nighttime-open 5A scenic areas achieved full coverage of food, lodging, transport, sightseeing, shopping, and entertainment.
On 24 December, the Wuhan branch of the China Tourism Academy released the China Tourism Development Report 2025 in Wuhan. The report shows China's tourism market has moved from recovery growth into a stage of steady prosperity, with domestic tourism trips and revenue both achieving double-digit growth in 2024. Based on analysis of more than 690,000 online reviews of 426 hotspot scenic areas nationwide, nearly 80% of scenic areas received positive visitor reviews, but long queues, outdated facilities and slow service response remain common pain points. Demand-side surveys show more than 70% of urban and rural residents travelled in the past year, though rural residents travel less frequentl…