The 2026 China Culture and Tourism Industry Expo in Tianjin attracted 2,500+ enterprises from 20 countries. In 2025, China received over 150 million inbound trips, with 30 million visa-free entries. International firms see growing opportunities.
The article notes that 'China Travel' remains popular, and culture-tourism integration serves as a bridge for mutual learning among civilizations. Various regions offer immersive experiences, intangible cultural heritage interactions, and digital restoration to allow overseas visitors to deeply perceive Chinese culture. Beijing, Luoyang, Xiamen, Shanghai, and other places have developed distinctive cultural tourism products, and rural tourism also attracts overseas visitors, showcasing China's rural revitalization achievements.