China Hotel Industry Report July 2026: Economy and Midscale Stable, High-end Under Pressure

According to Meadin Research, 264 hotels opened in China in July 2026. Economy and midscale hotels performed steadily, while high-end hotels faced pressure. Summer travel trends show longer stays and deeper experiences, with OTA data indicating growth in long-stay bookings. 62 hotels were auctioned, and the investment index rose 5.89% month-on-month.